What We Do
Sales Management Services
- Education about retailer expectations
- Work with you to establish sales objectives for all accounts
- Develop plans to achieve each objective
- Prepare solid business proposals for each objective
- Work with the sales team to schedule timely meetings
- Prepare and present all key sales presentations
- Prepare sales call reports for all major sales meetings
- Conduct business reviews for all retailers
- Document results for timely follow-up with the buyer
- Analyze shipment reports, POS and syndicated data (IRI)
- Attend all major trade shows
Brand Management / Marketing
- Product development
- Pre-launch planning and consulting
- Focus group studies
- Packaging design
- Category management
- Competitive product and market analysis
- Assistance with comprehensive marketing plans
- Direct Response marketing consultation
- Development of sales materials
- Access to syndicated data (IRI) for most categories
- FDA/FTC review services for product claims
Operational Support Services
- Product development
- Account specific forecasting
- Recommendations on Policies & Procedures
- Pro-forma financial modeling for all accounts
- Assistance with budgeting
- Administration of all broker commission payments
- Contract manufacturer selection process
- Ingredients sourcing
- 3PL referrals